We would like to be able encourage you to stay calm, but that would be pure hypocrisy because we simply can’t contain our excitement at this creation of the gods: DOUGHNUT BREAD.

Australia’s much loved supermarket bread brand, Tip Top has just released it’s very own sugary, sweet creation that is an amalgamation of two of our favourite things – bread and doughnuts (okay, and a shit ton of cinnamon sugar).

Woolworths has described the loaf as ‘scrumptious’ and says “it will fill your house with an irresistable [irresistible.. spellcheck Woolies!] aroma of freshly baked cinnamon donuts…”

Our best bet is to lightly toast this loaf of goodness (thick cafe style cuts, of course) and load it up with bulk butter because #morebuttermorebetter.

Who needs Krispy Kreme or Donut King? Okay, yeah, we still need our hot doughys, but this bread poses some pretty mean competition – especially if you’re too lazy to leave your house!

Now available at Woolworths for only $5 dollary-doos. Get on it.