Cinch

Cinch Skin Care is a brand dedicated to simplifying skincare with effective, science-backed products. Focused on enhancing natural beauty, they offer a range of cruelty-free solutions tailored to various skin types. Cinch emphasises quality ingredients and sustainability, making skincare accessible and enjoyable for everyone.

We provide Cinch Skin Care with comprehensive email marketing and end-to-end management of influencer partnerships, including briefing, negotiation, and timely content delivery. Our services also encompass social media management, content scheduling, and strategic oversight for TikTok and Meta platforms, ensuring impactful engagement and growth.

We monitor key metrics such as engagement rates, conversion rates, click-through rates, reach, and impressions to assess campaign performance. Additionally, we track return on investment (ROI) and audience growth to ensure our strategies align with Cinch Skin Care’s goals and drive meaningful results across platforms.

Our strategy begins with in-depth audience research and market analysis to identify trends and preferences. We then tailor campaigns to align with Cinch Skin Care’s brand values, leveraging data-driven insights. Continuous optimisation and collaboration with influencers ensure effective execution and measurable results across all platforms.

Cinch Skin Portfolio

In our recent “After Pay Day” email marketing campaign for Cinch Skin Care, one of many successful campaigns we’ve run, we sent a total of 12,700 emails, achieving a strong open rate of 36.54%. The click rate reached 2.24%, contributing to significant revenue growth with an average order value of A$90.32.

This data underscores the effectiveness of our strategy and the strong engagement from Cinch’s audience.

Face Halo

Face Halo is an innovative skincare brand specialising in reusable makeup removal pads that offer a sustainable alternative to disposable wipes. Made from soft, effective materials, their products easily cleanse and exfoliate the skin with just water. Face Halo promotes eco-friendly practices while simplifying skincare routines for all users.

Comprehensive end-to-end influencer management, including engagement, briefing, negotiation, and timely content delivery. Services also encompass social media management, content scheduling, and strategic oversight, along with targeted Meta paid advertising to enhance brand visibility and drive engagement across platforms.

For Face Halo, we track metrics like influencer performance, audience engagement, content reach, and conversion rates to evaluate campaign effectiveness. Additionally, we assess brand sentiment and customer feedback, ensuring our strategies resonate with their target audience while driving growth and enhancing brand loyalty across digital channels.

Our strategy for Face Halo involved thorough audience analysis and trend identification to create tailored campaigns. We prioritised collaborations with influencers aligned with the brand’s values, ensuring authentic content. Regular performance reviews and agile adjustments allowed us to optimise efforts, maximising impact and fostering strong connections with the target audience.

Mr Bright Smile

Mr Bright Smile is a dental care brand focused on delivering innovative teeth whitening solutions. Committed to enhancing smiles, they offer a range of effective, user-friendly products designed for convenience and effectiveness, promoting confidence and oral health in a sustainable manner.

We delivered comprehensive end-to-end influencer management for Mr Bright Smile, engaging key influencers and creators, handling briefings and negotiations, and ensuring timely content delivery. Our offerings also included social media management, content scheduling, strategic planning, and targeted Meta paid advertising to boost e-commerce and retail success.

For Mr Bright Smile, we monitored key metrics such as influencer engagement rates, conversion tracking, and overall campaign reach to gauge effectiveness. Additionally, we evaluated sales performance through retailer partnerships and analysed customer feedback to refine strategies, ensuring alignment with brand goals and maximising impact across all channels.

Our strategy for Mr Bright Smile began with in-depth market research and audience profiling to identify unique insights. We cultivated relationships with influencers that embodied the brand’s ethos and liaised with retailers like Boots UK and Superdrug to support promotions and drive traffic. Regular assessments guided our agile approach for optimal results.

Mr Bright Smile Portfolio

We achieved significant reach and engagement across various target audiences, with approximately 1.64 million in total reach and over 4.25 million impressions. The campaigns generated around 64,000 link clicks and over 415,000 ThruPlays, showcasing strong audience interaction. Cost efficiency varied, with some campaigns achieving costs as low as AUD 0.13 per click. Video engagement was robust, with many ads reaching 100% completion rates. Our diverse strategies included a mix of link clicks, ThruPlays, and reach objectives, effectively targeting specific interests and demographics, particularly in the UK, Australia, and New Zealand. These results demonstrate our effective audience targeting and engagement strategies, contributing to enhanced brand visibility and potential sales growth.