🔥 Melbourne’s Best Hidden Woodfired Pizza Joints (That Deserve a Spot on Your Feed)

When it comes to pizza, Melbourne doesn’t mess around. But beyond the famous names you see all over TikTok, there’s a bunch of under-the-radar woodfired pizza spots that locals swear by — the kind of joints that don’t need influencer hype because the crust does the talking.

As a social media agency in Melbourne, we at Sugar Honey have seen how good food content drives real results for hospitality brands. And let’s be honest, nothing sells quite like a perfectly charred woodfired crust dripping with mozzarella.

So, here’s our guide to Melbourne’s hidden pizza goldmines — plus a few tips from a content marketing agency in Melbourne on how these local legends can turn flavour into followers.

🍕 1. Takeaway Pizza — Thornbury

If you know, you know. This tiny Thornbury joint is a Melbourne social content agency dream come true — think crackly crusts, fresh toppings, and neon-lit vibes perfect for a late-night post. The dough’s fermented for flavour, the ingredients are top-tier, and every pizza feels like it was made with love (and a little smoke).

Try: The Margherita with a swirl of chilli oil. Simple, woodfired perfection.

Content tip: Capture the pizza fresh out of the oven with that subtle smoke curl — video gold for Reels.

🍅 2. A Slice of Rome — Thornbury

This one’s a local treasure serving Roman-style pizza al taglio (by the slice) from their woodfired oven. Each square has that chewy-crispy balance and bold toppings that photograph beautifully.

Their story — community, craft, and passion — is exactly what brands should lean into. As a content creation agency in Melbourne, we know authenticity performs best.

Try: Potato and rosemary — underrated but seriously addictive.

Pro tip: Post a carousel with close-ups of the crust, the oven, and a smiling staff shot. Add the caption: “If you know, you know. #ThornburyEats”

🌿 3. Farro — Organic Spelt Pizzeria (Thornbury)

Health meets indulgence here. Farro uses organic spelt flour for its long-fermented dough, then fires it in a wood oven for that signature char.

The vibe? Modern, warm, and perfectly Melbourne. A digital marketing agency in Melbourne would kill for the content potential — lush interiors, hands-on pizza stretching, and glowy oven light.

Try: Truffle mushroom pizza. You’ll never look at takeaway the same way again.

🍷 4. Piccolino Woodfired Pizza & Pasta — Fitzroy North

Nestled just north of the city, Piccolino keeps things classic: thin woodfired bases, homemade sauce, and old-school Italian charm. It’s a content dream — think date-night aesthetics, slow cheese pulls, and glowing firelight.

Try: The Diavola — just spicy enough to make you want a glass of red.

Content tip: Shoot at golden hour through the front window — instant warmth and atmosphere.

🎥 Sugar Honey’s Hot Take: Pizza + Content = Engagement

We’ve helped Melbourne cafés and restaurants turn scroll-stopping content into booked-out weekends — and pizza joints are no different.If you’re running a local eatery and want to grow your brand online, here’s what works:

• 🍕 Showcase your woodfired oven and process — people love behind-the-scenes.

• 📸 Consistent, cinematic content — that’s where a social media marketing Melbourne expert comes in.

• 🌆 Keep it local — tag your suburb and encourage customer photos.

• 🎯 Partner with a content marketing agency Melbourne (hi 👋) to craft scroll-stopping visuals and campaigns.

🍯 About Sugar Honey

We’re a Melbourne-based social media and content agency helping brands turn their story into strategy — from cafés and dessert bars to event venues and lifestyle labels. Whether it’s branding, photography, or full-service management, we create content that looks good and sells.

If your brand has flavour, we’ll make sure people taste it — online first.

👉 Visit sugarhoney.com.au to learn how our team can help your hospitality business grow with social media marketing in Melbourne.