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🔥 Melbourne’s Best Hidden Woodfired Pizza Joints
Where brands, trends, and ideas collide.


Wendy’s Is Opening Its First Melbourne Drive-Thru in Dandenong South, and the U.S. Burger Wars Are Officially Here
Wendy’s is opening its first Melbourne restaurant and Australia’s first Wendy’s drive-thru in Dandenong South on June 24.
Sugar Honey
3 days ago1 min read


5 Winter Clothing Items You Need to Survive the Chill
From a proper coat to boots that can handle real weather, these are the five winter clothing items every Australian needs right now.
Brontë
5 days ago2 min read


Platypuses Are Making a Comeback in Sydney, And It’s Genuinely Lovely News
Platypuses are making a comeback in Sydney’s Royal National Park, with the population growing after decades of absence in a genuinely lovely conservation win.
Brontë
5 days ago1 min read


Instagram Is Finally Letting You Reorder Your Grid and We Are Screaming
Instagram now lets users reorder their grid. Here’s how to use the new feature and why creators and brands are losing their minds over it.
Brontë
6 days ago1 min read


The Trump Administration Wants a Piece of OpenAI. Here’s Why That Matters
Reports say the Trump administration is discussing an equity stake in OpenAI. Here’s what it means for AI, Trump, OpenAI and why brands should pay attention.
Harlow
7 days ago2 min read


Why the Heck Is a Vanilla Cake With Sprinkles Going Viral?
Dot cakes are all over TikTok right now, proving once again that the internet will happily lose its mind over a very photogenic vanilla cake with sprinkles.
Brontë
Jun 22 min read


Mackenzie Shirilla Is Back In The Spotlight After Netflix’s The Crash, But TikTok Is Making It Even Messier
Netflix’s The Crash has reignited interest in convicted killer Mackenzie Shirilla, but the biggest fallout may be happening on TikTok, where a woman claiming to be her former prison roommate is adding a whole new layer.
Sugar Honey
May 222 min read


Paul Schrader, His AI Girlfriend and the Very Human Question Underneath It All
Paul Schrader says his AI girlfriend ended things after he pushed her on programming and self-awareness. The story is strange, sad and very 2026.
Brontë
May 212 min read


Elon Musk Just Lost His OpenAI Lawsuit, And The AI Trust War Is Getting Harder For Brands To Ignore
Elon Musk has lost his lawsuit against OpenAI. Here’s a simple recap of the case, why he lost and what it means for AI, trust and tech brands.
Harlow
May 202 min read


Delta Goodrem’s Eurovision Run Had Australia Fully Invested, And Honestly, Fourth Place Is Nothing to Sneeze At
Delta Goodrem took Australia to fourth place at Eurovision 2026 with her soaring power ballad Eclipse. Here’s what happened and why everyone’s talking about it.
Sugar Honey
May 182 min read


Dua Lipa vs Samsung Is Getting Messy, And It’s Very Much a Celebrity-Image-Rights Story
Dua Lipa is suing Samsung for at least US$15 million over claims the brand used her image on TV packaging without permission. Here’s the easy version of what’s going on.
Sugar Honey
May 142 min read


The 2026 Budget Is Here, And It’s Basically “Here’s $268, Now Please Ignore The Housing Crisis”
The 2026 Australian Budget is out and, yes, there are tax cuts. But for younger Australians, it still feels like a budget built around protecting wealth while offering everyone else a small snack.
Brontë
May 133 min read


Hocus Pocus 3 Is Officially Happening, And Yes, The Sanderson Sisters Are Coming Back
Hocus Pocus 3 is officially in early development at Disney, with Bette Midler, Sarah Jessica Parker and Kathy Najimy expected to return. Here’s the latest.
Brontë
May 122 min read


People Are Calling Out The Most Forced Brand Behaviours Online Right Now, And Some Of These Are Brutal
There is a very specific kind of brand behaviour online that makes people recoil instantly. Just because it is trying way too hard.
Sugar Honey
May 72 min read


The Bluey Coin Chaos Is So Australian It Hurts
Bluey is one of those rare things in Australian culture that feels both current and nostalgic at the same time. So, when these limited edition, Australian Mint coins dropped, they went viral...
Harlow
May 72 min read


Why Is There a Robot Walking Around Melbourne Right Now?
If you’ve opened Instagram lately and thought, sorry, why is there a robot casually walking around Melbourne? you’re not alone. The robot is Frank from Future, and he’s been popping up across Melbourne content, from city laps to shopping trips to local sighting videos that look like someone’s filmed the start of a sci-fi movie on their lunch break. His Instagram positions him as “Frank the Robot” and says he loves being “the centre of attention”, which, to be fair, feels accu
Sugar Honey
May 72 min read


What the Met Gala Still Gets Right About Attention in 2026
Attention is not just about being seen. It is about being interesting enough to be discussed. And in 2026, the Met Gala still understands that better than most brands do.
Sugar Honey
May 73 min read


Why Professional Photography Matters for Your Hospitality Business 📸🍔
In hospitality, people often decide with their eyes before they ever read a menu, ask a question or make a booking. That is exactly why professional photography matters. It is not just about making your venue look nice. It is about making your business easier to trust, easier to understand and far easier to choose. For restaurants, cafes and bars, visual content is often the first impression. Research shared by DoorDash notes that 46% of Gen Z rely on food photos when conside
Sugar Honey
Mar 253 min read


The Acai Trend Is Growing Fast. Here’s Why the Right Supplier Matters
Acai is not just having a moment. It has become one of those categories that sits right at the intersection of wellness, visual appeal and social-first food culture. The global acai berry market was estimated at USD 1.49 billion in 2024 and is projected to grow at a 6.9% CAGR through 2030, with food and beverage remaining the biggest application segment. That kind of growth usually brings more competition. More cafes add acai to the menu. More brands try to build their identi
Brontë
Mar 183 min read


Influencer Marketing: Why UGC Creators Matter More in AI & Fake News Era
If the internet feels harder to trust right now, that’s because it is. AI can write captions, generate faces, clone voices and flood feeds with content at a pace no human team can match. At the same time, people are becoming more sceptical about what they see online. Reuters Institute’s 2025 Digital News Report found that 58% of people surveyed are worried about what is real and what is fake online when it comes to news. That shift matters for brands. When audiences feel unsu
Sugar Honey
Mar 163 min read
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