Meta just launched Forum, a Reddit-style app built entirely out of Facebook Groups

Meta has quietly built its own Reddit.

The app is called Forum, and it launched without fanfare on iOS in the US back in May. It takes your existing Facebook Groups and turns them into a proper Reddit-style discussion space, complete with an AI tool called Ask that trawls through group posts to answer questions, and an AI assistant to help admins moderate.

Sign in with your Facebook account and Forum pulls in every group you are already part of. Post something in Forum and it shows up in the matching Facebook Group too, so the two platforms stay in sync rather than splitting your community in half.

It is easy to read this as Meta copying Reddit's homework, and honestly, that is basically what is happening. Reddit spent years building a business out of people asking questions and getting real answers from strangers who actually know things. Meta has had that exact behaviour sitting inside Groups the whole time and never built a proper home for it.

A Meta spokesperson told Engadget the app is still a test, the classic "we try lots of things" line companies use when they are not ready to commit. Zuckerberg has reportedly told staff he wants Meta pumping out dozens of new apps now that AI has sped up development, so Forum might just be one of many experiments rather than a flagship bet.

For brands and creators who have spent years building an audience inside a Facebook Group, this is worth watching closely. If Forum sticks around, it could hand that community more visibility and a genuinely useful search layer, without any extra work on your end. If it flops quietly like a dozen other Meta side projects, nothing changes and you have lost nothing by ignoring it.

Either way, do not go rebuilding your community strategy around an app that is not even available outside the US yet. Keep posting in your Group as usual, and if Forum shows up on your radar, treat it as a bonus channel rather than a replacement.

Watch this space. Meta has a habit of either killing these tests within a year or quietly turning them into the next big thing, and there is rarely a warning either way.