ACMA issued its first ever warning to an influencer, MMA fighter Jamie Mullarkey, over an illegal offshore gambling sponsorship. Here's what changes now.

Dentsu just partnered with Meta to industrialise influencer marketing, turning messy hundred-creator campaigns into something brands can run at scale.

The Australian government warned against AI content on social media. Here's what that actually means for creators and brands in the Australian market.

Kim and Kanye's 12-year-old is heading out on a 14-city North American tour. Where does parental support end and a very specific kind of childhood begin?

TikTok's new Branded Buzz feature lets advertisers pitch creators via video brief. Here's how it could reshape influencer marketing for brands and agencies.

The 2026 World Cup is creating internet celebrities at a pace never seen before. Here's how unknown players are becoming viral stars overnight.

If the internet feels harder to trust right now, that’s because it is. AI can write captions, generate faces, clone voices and flood feeds with content at a pace no human team can match. At the same time, people are becoming more sceptical about what they see online. Reuters Institute’s 2025 Digital News Report found that 58% of people surveyed are worried about what is real and what is fake online when it comes to news. That shift matters for brands. When audiences feel unsu

There was a time when brands could get away with polished ads, neat taglines and a nice-looking grid. That time is very much over. People are more sceptical online now. They have seen too much content that feels overproduced, too salesy or just not believable. They are also navigating feeds filled with AI-generated content, edited reviews and brand messages that all start to blur together. That shift is one of the biggest reasons influencer marketing still works. It feels clo

When it’s done properly, influencer marketing doesn’t look forced at all. It looks relevant, believable and worth paying attention to.