How King’s Acai plans a month of posts in one sitting

Owners don’t have time to think about Instagram every morning. So for King’s Acai we do the thinking once a month, in one sitting, and then the posts just happen.

How the month comes together

1. We start with what’s happening: new flavours, events, quiet days to fill.
2. Each week gets a mix: a Reel, a product post, a customer moment and a story or two.
3. Every post goes into a shared calendar with the caption written and the time set.
4. The owners approve the whole month at once, and change anything they like.

The result is a feed that looks planned, because it is, and owners who only spend half an hour on it each month.