We stopped boosting posts. Here’s what happened

Boosting is the most expensive habit in local marketing. It buys reach, optimises for nothing useful, and gives you no structure to learn from.

We moved six accounts off boosted posts and into proper campaigns with a lead objective, three creatives and one honest offer. Same monthly budget in every case.

Across the quarter, enquiries went up in five of the six accounts, and the sixth learned something more useful: its offer was the problem, not its reach.