Why big launches start with a tease (and how a small business can too)

When a big album, phone or collab is coming, you hear about it weeks early. A blurry photo, a date, a countdown. By launch day, people are already waiting.

A new dish or product deserves the same treatment, and it costs nothing extra.

1. Week one: a close-up with no explanation. “Something new is coming.”
2. Week two: behind the scenes. The test batch, the tasting, the team’s reactions.
3. Launch week: the reveal, the price and the day it’s available.
4. After: customers trying it for the first time. Repost every one.

Four posts instead of one, and every one of them gives people a reason to come in.