That trending audio: should your café jump on it?

Every week there’s a sound or a format everyone seems to be using. Some are gold for a local business. Most aren’t. Here’s the test we run before we film anything.

1. Can we film it in your space, with your product, within 48 hours?
2. Does it still make sense with the sound off?
3. Would a regular customer get the joke?
4. Does it show something we’d want people to come in for?

Four yeses and we’re in. Anything less and we skip it. Being late to a trend looks worse than not doing it at all.

The trends that work best for local businesses are the ones you can make your own: your staff, your regulars, your best-seller in the starring role.