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Mackenzie Shirilla Is Back In The Spotlight After Netflix’s The Crash, But TikTok Is Making It Even Messier
Netflix’s The Crash has reignited interest in convicted killer Mackenzie Shirilla, but the biggest fallout may be happening on TikTok, where a woman claiming to be her former prison roommate is adding a whole new layer.
Paul Schrader, His AI Girlfriend and the Very Human Question Underneath It All
Paul Schrader says his AI girlfriend ended things after he pushed her on programming and self-awareness. The story is strange, sad and very 2026.
Elon Musk Just Lost His OpenAI Lawsuit, And The AI Trust War Is Getting Harder For Brands To Ignore
Elon Musk has lost his lawsuit against OpenAI. Here’s a simple recap of the case, why he lost and what it means for AI, trust and tech brands.
Delta Goodrem’s Eurovision Run Had Australia Fully Invested, And Honestly, Fourth Place Is Nothing to Sneeze At
Delta Goodrem took Australia to fourth place at Eurovision 2026 with her soaring power ballad Eclipse. Here’s what happened and why everyone’s talking about it.
Dua Lipa vs Samsung Is Getting Messy, And It’s Very Much a Celebrity-Image-Rights Story
Dua Lipa is suing Samsung for at least US$15 million over claims the brand used her image on TV packaging without permission. Here’s the easy version of what’s going on.
The 2026 Budget Is Here, And It’s Basically “Here’s $268, Now Please Ignore The Housing Crisis”
The 2026 Australian Budget is out and, yes, there are tax cuts. But for younger Australians, it still feels like a budget built around protecting wealth while offering everyone else a small snack.
Hocus Pocus 3 Is Officially Happening, And Yes, The Sanderson Sisters Are Coming Back
Hocus Pocus 3 is officially in early development at Disney, with Bette Midler, Sarah Jessica Parker and Kathy Najimy expected to return. Here’s the latest.
People Are Calling Out The Most Forced Brand Behaviours Online Right Now, And Some Of These Are Brutal
There is a very specific kind of brand behaviour online that makes people recoil instantly. Just because it is trying way too hard.
The Bluey Coin Chaos Is So Australian It Hurts
Bluey is one of those rare things in Australian culture that feels both current and nostalgic at the same time. So, when these limited edition, Australian Mint coins dropped, they went viral...
Why Is There a Robot Walking Around Melbourne Right Now?
If you’ve opened Instagram lately and thought, sorry, why is there a robot casually walking around Melbourne? you’re not alone. The robot is Frank from Future, and he’s been popping up across Melbourne content, from city laps to shopping trips to local sighting videos that look like someone’s filmed the start of a sci-fi movie on their lunch break. His Instagram positions him as “Frank the Robot” and says he loves being “the centre of attention”, which, to be fair, feels accu
What the Met Gala Still Gets Right About Attention in 2026
Attention is not just about being seen. It is about being interesting enough to be discussed. And in 2026, the Met Gala still understands that better than most brands do.
Why Professional Photography Matters for Your Hospitality Business 📸🍔
In hospitality, people often decide with their eyes before they ever read a menu, ask a question or make a booking. That is exactly why professional photography matters. It is not just about making your venue look nice. It is about making your business easier to trust, easier to understand and far easier to choose. For restaurants, cafes and bars, visual content is often the first impression. Research shared by DoorDash notes that 46% of Gen Z rely on food photos when conside
The Acai Trend Is Growing Fast. Here’s Why the Right Supplier Matters
Acai is not just having a moment. It has become one of those categories that sits right at the intersection of wellness, visual appeal and social-first food culture. The global acai berry market was estimated at USD 1.49 billion in 2024 and is projected to grow at a 6.9% CAGR through 2030, with food and beverage remaining the biggest application segment. That kind of growth usually brings more competition. More cafes add acai to the menu. More brands try to build their identi
Influencer Marketing: Why UGC Creators Matter More in AI & Fake News Era
If the internet feels harder to trust right now, that’s because it is. AI can write captions, generate faces, clone voices and flood feeds with content at a pace no human team can match. At the same time, people are becoming more sceptical about what they see online. Reuters Institute’s 2025 Digital News Report found that 58% of people surveyed are worried about what is real and what is fake online when it comes to news. That shift matters for brands. When audiences feel unsu
Why Influencer Marketing Still Works When Audiences Trust Creators More Than Ads
There was a time when brands could get away with polished ads, neat taglines and a nice-looking grid. That time is very much over. People are more sceptical online now. They have seen too much content that feels overproduced, too salesy or just not believable. They are also navigating feeds filled with AI-generated content, edited reviews and brand messages that all start to blur together. That shift is one of the biggest reasons influencer marketing still works. It feels clo
Why Long-Term Influencer Partnerships Matter More Than Viral One-Hit Campaigns
When it is done properly, influencer marketing does not look forced at all. It looks like the right person telling the right story to the right audience in a way that actually makes sense.
How Australian Brands Can Use Influencer Marketing Without Looking Forced
When it’s done properly, influencer marketing doesn’t look forced at all. It looks relevant, believable and worth paying attention to.
UGC vs Influencer Marketing: What’s Right for Your Brand?
When brands start exploring creator-led marketing, one question comes up fast: should we invest in UGC or influencer marketing? The short answer is that both can work. The better answer is that they do very different jobs. If you treat them as interchangeable, you can waste budget, brief the wrong people and end up with content that looks good but does not actually move the needle. For brands trying to grow online, understanding the difference matters. UGC, or user-generated
🔥 Melbourne’s Best Hidden Woodfired Pizza Joints (That Deserve a Spot on Your Feed)
When it comes to pizza, Melbourne doesn’t mess around. But beyond the famous names you see all over TikTok, there’s a bunch of under-the-radar woodfired pizza spots that locals swear by — the kind of joints that don’t need influencer hype because the crust does the talking. As a social media agency in Melbourne , we at Sugar Honey have seen how good food content drives real results for hospitality brands. And let’s be honest, nothing sells quite like a perfectly charred woo
Top 5 Cafe Trends to Boost Social Media Engagement This Christmas
As the holiday season draws near, cafes are preparing for one of their busiest times of the year. The festive spirit creates an incredible chance to connect with your customers on social media. This Christmas, take advantage of fresh trends to draw in more visitors to your cafe and create excitement online. Here are five top cafe trends that can help you boost social media engagement this festive season. A cozy cafe adorned with festive decorations 1. Festive Menu Items Intro
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